Recent Neilson survey found that while 69 percent of global online consumers say they are concerned about climate change/global warming (up from 66 percent in 2009, but down from 72 percent in 2007), concern for other environmental issues are taking a higher priority in the minds of consumers and are rising with greater intensity. Consumers do want the organizations to be sustainably oriented. 83 percent of global online consumers concur that it is important that companies implement programs to improve the environment. While they want organizations to follow sustainable practices, only 22 percent say they will pay more for an eco-friendly product. 76% said raw materials influence their decision on where to shop and what to buy. Willingness to pay extra for environmentally-friendly goods is highest in the Middle East/Africa, where one-third of consumers are willing and lowest in North America, where less than one sixth say they will pay extra for eco-friendly products. Many consumers reported a personal preference for eco-friendly goods, but large percentages of respondents using this as a low priority preference.
Personal Sustainability
Consumers show strong preference for sustainable practices by organization
Malkha Eco friendly Cotton - Freedom fabric
Move over hemp. Here is India's indigenous organic fabric. Claimed to be 5000 year old Indian fabric, Malkha manifests thousands of years of Indian experience of cotton. When organic cotton and eco-friendly clothing is becoming a global phenomenon, malkha Cotton is the Indian entry to this revolution. The fabric is woven by skilled weaver families on handlooms in Indian villages from cotton grown by smallholder farmers. The malkha process puts the intermediate stage of cotton spinning back in the village, making the entire textile chain FROM COTTON TO CLOTH village-based.It is priced reasonably and is produced across Andhra Pradesh.
How to choose green and eco-friendly hotels
Ecotourism is defined by Wikipedia as responsible travel to fragile, pristine, and usually protected areas that strive to be low impact and (often) small scale (as an alternative to mass tourism). Its purpose is to educate the traveler; provide funds for ecological conservation; directly benefit the economic development and political empowerment of local communities; and foster respect for different cultures and for human rights. With increasing interest in eco tourism, the demand for green hotels has also been increasing. Eco-conscious consumers, who want to participate in Eco-tourism, also want to limit their carbon footprint and want to use sustainable and responsible hotels.
Eco-friendly Diwali celebrations
The celebration of the festival of lights with the traditional abandon, accompanied with gifts, sweets and firecrackers around the corner. The festival spirit that originated during the dussera has permeated into the wind that is getting chiller, as the inviting malls get glitzier, the thick-ness of the city-edition pages tom-toming all the deals around the stores gets thicker. And we ready to welcome joy and prosperity for ourselves, friends and relatives and finalize the plans to buy our coveted possessions during Dhanteras. I often get nostalgic, conjure up child hood days of "Diwali sans any worries" vividly when we awaited for the innocent evenings filled with diyas, candles, fire crackers, sweets and of-course the new clothes.
Green consumerism for dummies - Eco-friendly Shoes can be fashionable and rugged
In July 2009 sportswear giant Nike Inc. said it will stop using leather from cattle raised in Brazil's Amazon rainforest, to show its commitment towards reducing deforestation. In September 2009 Timberland Co announced two footwear collections fashioned from rubber recycled from discarded tires, that got launched this year and hit the stores last month. It is also possible to find styles from outrageous heels to rugged work boots in eco-friendly designs. El Naturalista , Zoe and Zack are working with the mission of ensuring the accessories adorning our feet are high-end designer shoes, yet are environmentally responsible.
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