OLIVE EARTH

Indian Sustainability Eco-system

Saturday, May 19th

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Social Apps for Sustainability

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Social Apps for Sustainability

Olive Earth provides different social applications with an objective of improving the overall footprint for each individual, corporate and societies as a whole, with the objective of contributing towards reducing the overall footprint for the earth. Some of the key applications are:

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It's easy if you remember the three Rs of personal success in making the planet sustainable which are  reduce, reuse, recycle, but very difficult to implement them. Olive Earth takes the social networking to a different level by enabling ahead of the curve social applications that enables FREE community applications to reduce the community carbon footprint and enable individual action to improve green orientation.Some of the key apps that we are trying to make available for you are:

Local Purchases Through Green Directory: We strongly belive that a key cause of fossil fuel consumption is the information asymmetry on the availability of goods. With our traffic conditions, there cost incentive to buy our supplies/assets/goods from far-away super-markets/hyper-markets may only be limited. We believe by enabling better information availability with geographical information we can enable you take more responsible decisions for your purchases both from financial and environmental stand-point. We have enabled Gmap based search and local listings for you to be able to find out the nearest options for Green Products and locally manufactured items. We also enable an intuitively searchable Green Consumer Products directory, where you can find products on various criteria, rate them, review them and share them across the community. You can also submit your own products and create your organizations profile.

Green Events: All Green Events across India featured at Olive Earth. We hand pick a mix of action oriented and industry events. You can review and rate events listed and recommend to your friends across Olive Earth and other social media like Twitter/Facebook/Linkedin.

Industrial Sourcing for Green Products: Olive Earth allows organizations to create their profiles and share their updates with members interested in the green organizations. We enable intutive multi-criteria search to identify the right industrial products. You can review and rate various industrial products listed and recommend to your friends across Olive Earth and other social media like Twitter/Facebook/Linkedin.

rentalRentals & Pre-Owned : While a lot of organizations are investing in a cradle-to-cradle design strategy and focusing on recyclable modular designs, but till now it is a innovation driven market. So while lot of these core resources may be recycled, there is a lot of wastage in the natural resources used for consumables like wood, rubber, metals, minerals, and more, along with a huge-load of energy. There is no denying the fact that the lesser we buy, the less is the strain on natural resources and downstream wastage. Packaging is actaully a huge contributor to waste and emissions, while recycling focuses on the core product, focusing on packaging has so far been only limited. With all this RENTING IS TRULY A VIRTUE. This apps will enable you to post and rent out rentable stuff. We also help you sell you preowned stuff rather than junking it. It is good business and good for the earth.

carpoolCar Pooling: Contrary to the perception Car Pooling will actually reduce your total commuting time, besides being incredibly beneficial to the environment. In some research it has been seen that 5% reduction in vehicle traffic in busy roads of ours actually reduces travel time by 5%. Do your math assuming 25% of the cars come off the road through a car pooling culture. We have to take the first step to make this happen. So please car pool.

 

Social Media has been fairly active in spreading the message for sustainability. Be it the BP/Nestele campaigns from Green Peace or spreading the word on BP disaster, social media has been a very effective tool in spreading the message for sustainability. Corporates like DELL, Intel have been significantly leveraging social media in ensuring the get the pulse of the consumers. But with networking infrastructure and high-bandwidth penetration reaching a level allowing Social Networks and Consumer-to-consumer marketplaces, geo-location devices becoming more mainstream and with IPv6 computing becoming pervasive as "Things" are increasingly getting hooked onto the internet in the form of a GRID. In such a scenario we strongly belive that social applications can play a truly transformative role in changing the landscape in a pervasive communication landscape where smart phones are becoming increasingly common and basic cell phones are getting hooked onto the network either via SMS technology or through better computing power.

Social Apps for SustainabilityOur mission is to enable newer social collaboration platforms for you with responsible resource consumption as the eventual ambition. I was deeply inspired by Andrew Winston who is a leading thinker of sustainability and he mentions that we have to take almost heretical steps to get out of the situation that we are in. And this is our effort to enable some of the carbon and energy reduction Social Apps here at Olive Earth and it will be our constant endeavor to bring in new apps for you on continuous basis. Most of these applications are in the beta phase yet enable substantial improvement in our footprint. We are making an effort to ensure they are delivered to you free. If you share our vision and have ideas on newer apps or are a developer who can contribute, please contact us.

 

 

While we provision the platform to enable collaboration and integration, we believe there is no substitute for responsible and sensitive action. We request you to be responsible for your action and leverage the applications provided to help yourself and help the cause of global sustainability. Olive Earth will not be responsible for the consequences of your usage of these applications. Please use your discretion in using these applications, which can significantly improve your sustainability orientation.

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